- Customers will ignore the iPhone 8, waiting for the iPhone X instead
- iPhone X is overpriced (starting at $999)
- Release date (11/3/17) of iPhone X will push some sales into 2018, especially if there are delays
- Apple Watch 3 connectivity issues will hamper sales
While there is truth to these concerns, it pays to look at the bigger picture. Apple is a very solid investment - a powerful company with great products and a loyal customer base. iPhone X should deliver strong profits for the company, even if they come a bit later than investors were hoping for. We've been holding Apple for several years now, but the recent drop may be a chance to pick up additional shares while they are on sale. We are going to be watching Apple closely, waiting for the price to stabilize before pulling the trigger.
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